Conturelle‘s brand name used to be “Conturelle by Felina”, in 2018 the company decided to get rid of “by Felina” this led to a restructuring of the brand and the redesign of Conturelle‘s packaging box and bag, in order to give the brand more personality and start separating one brand from the other one.
This is how the layout looks in illustrator. The flower pictogram goes around the whole bag, connecting and making the design look more cohesive.
Alongside marketing decided to have as giveaway a red nail polish with a new novelty color from the bestseller line “Provence”. A packaging design for such nail polish was developed. The same floral motive was used for the giveaway but this time the printer allowed to play around with colours and switch the layout from black to white.
