Conturelle is a lingerie brand that specialises in big cups whilst keeping a fun, modern and elegant design. It was born as a sub brand from Felina but it has now developed a voice of her own. 

The catalogues used to be similar to the ones from Felina but it was agreed that a new strategy and visual communication was to be developed in order to separate the brands and give each one of them their own personality.

A redesign was developed for Fall | Winter 2019 and for Spring | Summer 2020 an upgrade was made taking into consideration past mistakes while keeping the essence of the brands.