Design https://azusnz.com Azucena Sanchez - Design Wed, 30 Nov 2022 09:39:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.5 https://azusnz.com/wp-content/uploads/2019/08/cropped-azusnz-32x32.png Design https://azusnz.com 32 32 Waterlove Logo https://azusnz.com/portfolio/waterlove-logo/ Wed, 30 Nov 2022 09:22:10 +0000 http://azusnz.com/?post_type=portfolio&p=984

Waterlove

Branding Design

ABOUT

With a new Creative Director and a new CFO, Felina decided to rethink and restructure Felina’s DNA as a brand. One of the main changes was to develop a more modern swimwear collection with responsible and eco-friendly materials under the name of “Waterlove by Felina”.

The hang tag would incorporate the use of seed paper, this means it can be sow and a plant will eventually be born. A small set of instructions were placed on the back of the hang tag using the brand’s logo as a tool to make the idea clear and more approachable to the customer. The main struggle of this project was to use such a common words and shapes like water and love in order to create something different, interesting and useful. 

COLORS & IMAGOTYPE

TYPOGRAPHY

GUARD FIELD & FINAL LOGO

HANG TAG

]]> Byndelle Hybrida https://azusnz.com/portfolio/byndelle-hybrida/ Fri, 27 Mar 2020 11:42:35 +0000 http://azusnz.com/?post_type=portfolio&p=938
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BYNDELLE HYBRIDA

MASTER THESIS

ABOUT

Byndelle Hybrida is my master thesis project. It was developed as an artistic bio design research. The project was born out of the ideal of creating a hybrid by merging nature [mycelium – a part of a mushroom’s life cycle] and technique [copper metal wires]. The project was developed at Bauhaus Universität and submitted as a hardcover book, the project’s design involved the creation of the logo, the ornaments and the editorial design. A website was also created in order to keep the documentation of the project and kind of a journal regarding experiments and visual references.

LOGO & BRANDING DEVELOPMENT

The project’s goal was a hybrid which was inquired in the name, byndelle on the other hand is bundle in old english, a reference to mycelium’s shape when it grows underneath the soil. The palette color was gray and blue with the use of Brioso pro as the main typography for the logo. This palette defined the whole aesthetics of the book, presentation and blog.

IMAGOTYPE

The imagotypes used in the book where inspired by mycelium’s hyphae [bundle] growth. The images were translated into vectors in order to obtain later on a geometrical abstraction of such shapes since the whole project’s concept was built out of nature, technique and geometry.

GRIDS & TYPOGRAPHY

The size of the spread sheet was 40cm and a whole page’s size was 20cm. The design from the spread sheet was built according to the Golden Ratio Grid which led to this arrangement:

BOOK

WEBSITE

The website for the project was developed in WordPress as a Blog / Informative Site. The goal was to make a timeline documentation of the experiments that were carried out through the whole project.
The site also includes an About and Bibliography page as a small documentation and explanation of the exhibition of the art piece at STWST, Linz, Austria.

]]> Conturelle Catalogue https://azusnz.com/portfolio/conturelle-catalogue/ Thu, 19 Mar 2020 14:10:20 +0000 http://azusnz.com/?post_type=portfolio&p=700
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CONTURELLE

SPRING | SUMMER 2020

ABOUT

Conturelle is a lingerie brand that specialises in big cups whilst keeping a fun, modern and elegant design. It was born as a sub brand from Felina but it has now developed a voice of her own. 

The catalogues used to be similar to the ones from Felina but it was agreed that a new strategy and visual communication was to be developed in order to separate the brands and give each one of them their own personality.

A redesign was developed for Fall | Winter 2019 and for Spring | Summer 2020 an upgrade was made taking into consideration past mistakes while keeping the essence of the brands. 

TYPOGRAPHY

Two typographies where used: Interstate Light for headers and Acumin regular for the information text and captions.

GRID & LAYOUT

CATALOGUE

]]> Conturelle Packaging https://azusnz.com/portfolio/conturelle-packaging/ Mon, 27 Jan 2020 15:41:40 +0000 http://azusnz.com/?post_type=portfolio&p=580
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CONTURELLE SHOPPING BAG

SHOPPING BAG

ABOUT | GRID LAYOUT

Conturelle‘s brand name used to be “Conturelle by Felina”, in 2018 the company decided to get rid of “by Felina” this led to a restructuring of the brand and the redesign of Conturelle‘s packaging box and bag, in order to give the brand more personality and start separating one brand from the other one.

This is how the layout looks in illustrator. The flower pictogram goes around the whole bag, connecting and making the design look more cohesive.

NAIL POLISH GIVEAWAY

ABOUT | GRID LAYOUT

Alongside marketing decided to have as giveaway a red nail polish with a new novelty color from the bestseller line “Provence”. A packaging design for such nail polish was developed. The same floral motive was used for the giveaway but this time the printer allowed to play around with colours and switch the layout from black to white.

]]> Felina Catalogue https://azusnz.com/portfolio/felina-catalogue/ Mon, 27 Jan 2020 15:23:34 +0000 http://azusnz.com/?post_type=portfolio&p=569
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FELINA

SPRING | SUMMER 2020

ABOUT

Felina is a lingerie company that started 134 years ago as a small corset factory with presence over 50 countries worldwide with its headquarters in Mannheim. It is an elegant brand that specialises in big cups giving women from all shapes a total comfort when it comes to lingerie. 

The task was to redesign the catalogues that had been used for the almost last 4 seasons with a somehow new strategy and visual communication.

The first redesign was developed for Fall | Winter 2019 which was kept for Spring | Summer 2020 with small changes in the typography. 

TYPOGRAPHY

Two typographies where used: Geomanist Light for headers and Alegreya Sans regular for the information text and captions.

GRID & LAYOUT

CATALOGUE

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