With a new Creative Director and a new CFO, Felina decided to rethink and restructure Felina’s DNA as a brand. One of the main changes was to develop a more modern swimwear collection with responsible and eco-friendly materials under the name of “Waterlove by Felina”.

The hang tag would incorporate the use of seed paper, this means it can be sow and a plant will eventually be born. A small set of instructions were placed on the back of the hang tag using the brand’s logo as a tool to make the idea clear and more approachable to the customer. The main struggle of this project was to use such a common words and shapes like water and love in order to create something different, interesting and useful.