Segarra Estudio is a photography studio based in Mexico City, they specialise in commercial and “product shot” photography. They wanted to give the company a new look through the redesign of their logo. The imagotype and logo were developed from a typography that resembled the movement of the shutter.
The typography used for the final logo was the good old Futura to match an isotope developed from the Tesla’s typography “S”. We worked around the image so it would end up looking like a shutter.
